Privacy Policy

SleepWell360 is primarily an educational site. We do not require an account to browse the site, read our content, or take the sleep assessment.

Assessment answers and results. When you complete the sleep assessment, we store your completed assessment on our servers, including when you do not give us your name or email. This record can include your assessment responses, your SleepWell360 Score, your six Sleep Driver scores, your Sleep Profiles, and the date and time you completed it.

Name and email. The 3-question Quick Sleep Check and its Quick Read do not require an email address. A valid email address is required to see your results from the full Sleep Assessment (your personalized Sleep Blueprint). We use that email to provide access to your results, save them, send you a private link to them, and support related follow-up features. Providing this email does not, by itself, sign you up for promotional marketing or text messages; any separate marketing or text messages require your separate consent. We store your first name only if you choose to give it to us.

Optional age range and sex. Before your results, we show an optional screen that asks your age range and sex. Both questions are optional — you can skip them or choose "Prefer not to say," and you can see your results either way. If you answer, we store your answers with your assessment results. Your age range and sex do not affect your SleepWell360 Score, Sleep Drivers, Sleep Profiles, or the recommendations you see today. We use them to understand how sleep patterns and experiences differ across groups of people, and to improve SleepWell360 over time.

How you found us and how you move through the assessment. The first time you visit SleepWell360 using a given browser, we save the page you arrived on and, where available, the page that sent you and any campaign details (UTM information) in that page's address. We save this only once for that browser. When you begin the assessment, we create a random identifier stored in your browser for that visit. As you answer questions, we record which step you reached and when. This progress record initially contains no answers to the assessment questions. When you complete the assessment, we link that record to it. When you later provide your email address (or name), information linked to that completed assessment may become associated with that information.

Sleep experiment and check-in answers. If you choose to start a sleep experiment, we store which change you chose and when you started it. If you complete a 7-day or 30-day check-in, we store your follow-up answers, including whether you tried the change, how your sleep has changed, which changes you are still using, and answers about sleep and breathing-related symptoms, and link them to your completed assessment. If you complete a later SleepWell360 reassessment through a secure follow-up link, we may link that reassessment with your earlier assessment and related SleepWell360 activity so we can show how your sleep has changed over time and provide an updated personalized plan. If you participate in follow-up check-ins, we may ask whether you tried products or other changes included in your SleepWell360 plan, whether you continued using them, and whether you felt they helped. We use this information to understand your progress and improve SleepWell360’s recommendations and guidance.

Your saved SleepWell account. When you enter and confirm your email address for your Sleep Blueprint, we create a saved SleepWell account linked to that confirmed email. We confirm your email and sign you in using one-time links that expire after a short time (a confirmation link after 24 hours, a sign-in link after 15 minutes). After you sign in, a sign-in cookie keeps you signed in on that browser for up to 7 days, or until you sign out.

Your saved assessments and Sleep Blueprints. We may save your assessment answers and results, including your SleepWell Score, your Primary Sleep Challenge and the factors we identified as likely contributing to your sleep. Each completed Sleep Blueprint is kept as a historical record exactly as it was shown to you. If you take the assessment again, we may link the new assessment to your earlier ones.

Breathing-related answers. The assessment asks some questions about sleep and breathing (for example snoring or pauses in breathing that someone has noticed). We store these answers with your assessment and use them to decide what guidance to show you first. SleepWell360 provides educational guidance, not a medical diagnosis.

Sleep tracker information you choose to tell us. The assessment may ask which sleep tracker or wearable you use (if any), the sleep score it usually shows you, and whether that score matches how rested you feel. These questions are optional. SleepWell360 is not connected to your device: we store only what you type or select. This information gives context to your results; it does not, on its own, decide your recommendations or the outcome of an experiment.

Your 7-night experiments and history. If you start a 7-night experiment from your Sleep Blueprint, we store the change you are trying, each 7-night attempt, whether and how consistently you tried it, how you say your sleep changed, any sleep score you choose to enter at your check-in, the changes that seemed to help and that you decided to keep, and the history of your experiments over time. This history lets us show what you have learned and suggest what to try next.

Contact information. If you email us, we receive your email address and whatever you include in your message.

Usage data. Our hosting provider and any analytics we use may record standard technical information such as pages viewed, referring page, browser type, and approximate region.

We may record how you arrived at SleepWell, such as whether you started from a SleepWell check or a broad referral category such as search, social media, an AI service, a partner, or a direct visit. We use this information to understand and improve how people find and use SleepWell.

We use browser local storage to remember Assessment progress and to measure, on our own servers, which products are shown and which product links are clicked. This uses a random visit identifier and, when you’ve completed an Assessment on this device, a random code that can connect these interactions with your saved SleepWell360 results. These measurement records do not contain your name, email address, raw Assessment answers, SleepWell360 Score, Sleep Profile or Safety responses. We also use browser storage to save the first page that brought you to SleepWell360, with its referral and campaign details, and a random identifier that follows your progress through a single assessment. Affiliate networks and merchants we link to may set their own cookies once you land on their site, which is how they attribute a referral to us. You can clear or block cookies and local storage in your browser settings at any time.

We use stored assessment results to operate the assessment, produce your results, and understand and improve SleepWell360.

If you give us your email address, we use it to send the Sleep Plan or results you requested, along with related service messages about that request. If you start a sleep experiment, we also use it to send messages about that experiment, such as your 7-day and 30-day check-in invitations and a reminder if a check-in is not yet complete. Asking for your Sleep Plan or starting an experiment does not sign you up for ongoing marketing emails. If you previously provided your name or email address, we may keep that information associated with a securely linked reassessment so we can continue providing the SleepWell360 service you requested without asking you to provide the same information again.

Service emails, not marketing. For your saved account and experiments we may send: a confirmation email for your address, sign-in links you request, a confirmation when a 7-night experiment starts, a Day-7 check-in email, and one reminder if that check-in is still open. These emails relate only to your Sleep Blueprint, account and experiments; they do not sign you up for a newsletter or marketing. Our email provider may add an unsubscribe link to these messages. If you unsubscribe, experiment and check-in reminder emails may stop. We may still send a sign-in link or other essential account email when you ask for one or when it is needed to keep your account secure.

To protect SleepWell360 from abuse, we temporarily store a protected, non-readable version of your IP address for up to two days to limit repeated requests. If you ask us to resend a private check-in or reassessment link, we use your email address only to locate and send the appropriate link.

We also use information to respond to your messages, understand which content is useful, and measure referrals to partner merchants.

If you give us your age range or sex, we use those answers, together with the first-visit and progress information described above, to understand how sleep patterns and experiences differ across groups and to improve SleepWell360's content and personalization over time.

We do not currently sell your personal information. If our practices change, we will update this Privacy Policy and provide any notices, choices or consents required by applicable law before doing so.

We may use information collected through SleepWell360 to create aggregated or de-identified statistics, research, benchmarks, insights and other analyses. We may use, disclose, license or otherwise make available aggregated or de-identified information to research, commercial or other partners, including to understand sleep patterns, improve sleep-related products and services, support research and analysis, and develop SleepWell360 products and services.

We take reasonable measures designed to prevent aggregated or de-identified information from being associated with a particular individual and do not attempt to re-identify it. When appropriate, we may also require recipients of de-identified information not to attempt to re-identify individuals.

We build and host SleepWell360 on the Lovable platform. Lovable's cloud services, and the infrastructure providers it relies on, store our assessment records and send our emails (including Sleep Plan emails) on our behalf. These providers process the information only to provide these services to us.

When you click a recommended product, you leave SleepWell360 and are subject to that merchant's privacy policy.

We have not set a fixed deletion schedule. Assessment records, saved Sleep Blueprints, experiment history, and any name or email you provide are kept so we can show how your sleep changes over time, until they are deleted, including when you ask us to delete them.

Depending on where you live, you may have the right to request access to, correction of, or deletion of personal information we hold about you. To ask, email sdruckman@sleepwell360.com from the address you used, or include the email you gave us, and tell us what you are asking for. We may need to confirm your request before acting on it, and we will respond within a reasonable period.

If you completed the assessment without giving us your name or email, the record is not linked to you, so we may be unable to find it.

SleepWell360 is not directed to children under 13, and we do not knowingly collect their information.

We may update this policy as the site evolves; the date above reflects the latest revision. Questions? Email sdruckman@sleepwell360.com.